Spirit Golf Company Privacy Notice for Florida & United States Residents

Effective as of: December 15, 2023

This Privacy Notice for Florida Residents supplements the information contained in the Privacy Policy of Spirit Gold Company, LLC (including its affiliate entities, collectively, “Spirit Golf Company”) and applies solely to all visitors to our website and users of any of our products, apps or services who reside in the State of Florida (“consumers” or “you”). We adopt this notice to comply with the Florida Consumer Privacy Act of 2018, as amended by the Florida Privacy Rights Act of 2020 (“CPRA”) and any terms defined in the CPRA or the applicable regulations have the same meaning when used in this notice.

Information We Collect

Our website collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information“). In particular, Spirit Golf’s website has collected the following categories of personal information from its consumers within the last twelve (12) months:

Category Examples
A. Identifiers. A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers.
B. Personal information categories listed in the Florida Customer Records statute (Florida. Civ. Code § 1798.80(e)). A name, address, telephone number, credit card number, debit card number, or any other payment information provided in connection with making a purchase. Some personal information included in this category may overlap with other categories.
C. Protected classification characteristics under Florida or federal law. Collected only where provided by the user in connection with providing a design for custom merchandise: age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, sex, sexual orientation, veteran or military status.
D. Commercial information. Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories.
E. Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
F. Geolocation data. Physical location or movements.
G. Profile information. Inferences drawn from any of the information identified above to create a profile about an individual reflecting the individual’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.


Personal information does not include:

  • Publicly available information from government records.
  • Deidentified or aggregated consumer information.
  • Information excluded from the CPRA’s scope, such as:
    • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the Florida Confidentiality of Medical Information Act (CMIA) or clinical trial data;
    • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or Florida Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

Spirit Golf Company obtains the categories of personal information listed above from the following categories of sources:

  • Directly from you. For example, when you complete our forms, make a purchase or when you use our services.
  • Indirectly from you. For example, from observing your actions on our website.

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following purposes:

  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase our products and services, we will use that information to process your payment and facilitate delivery of products. We may also save your information to facilitate new product orders or process refunds.
  • To provide, support, personalize, and develop our services.
  • To create, maintain, customize, and secure your account with us, as applicable.
  • For marketing and advertising purposes.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your experience of our services and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our website, third-party sites, and via email or text message (with your consent, where required by law).
  • To help maintain the safety, security, and integrity of our services, databases and other technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our services.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CPRA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Spirit Golf Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Spirit Golf Company about users of our services is among the assets transferred.
  • As may be otherwise set forth in Spirit Golf Company’s Privacy Policy, in particular in the sections: “How we use your information,” “How we share your information” and “Cookies and other tracking mechanisms.”

Spirit Golf Company will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

Spirit Golf Company may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter into a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

Disclosures of Personal Information for a Business Purpose

In the preceding twelve (12) months, Spirit Golf Company has disclosed the following categories of personal information for a business purpose:

Category A: Identifiers.

Category B: Florida Customer Records personal information categories.

Category D: Commercial Information.

We disclose your personal information for a business purpose to the following categories of third parties:

  • Service providers
  • Affiliated companies
  • Selected unaffiliated companies.
  • See Custom Ink’s Privacy Policy, in particular the section: “How we share your information.”

Sales or Sharing of Personal Information

Spirit Golf Company’s participation in ad networks may be regarded as “sharing” under the CPRA, which defines “sharing” to include using personal information “for cross-context behavioral advertising.” Spirit Golf Company may share personal information in the “Identifiers” category above for such purposes. You have the right to opt out of any sale or sharing of your personal information here.

Sensitive Information

The CPRA defines certain personal information as “sensitive.” Spirit Golf Company does not collect any sensitive personal information.